Boycott Emirates airline

The latest trend of boycotting a Middle Eastern organization because its still having trading deals with Danish organizations is Emirates airline, the leading airline for the emirates of Dubai – UAE which has a contract with Lurpark, and its dated back to 1 January 2005, yes its before the boycott started with Danish products by 6 to 12 months.

Lurpak: Flying high in the Middle East

Emirates Flight Catering, the catering company which services all aircraft using Dubai International Airport in the United Arab Emirates, has renewed íts contract with Arla Foods for the supply of Lurpak 10g mini portions.

“The contract is hugely important to us because it means that very large numbers of travellers will encounter the Lurpak brand every day,” said Søren Ustrup, Business Development Manager, Arla NFPC UAE, Arla Foods' subsidiary in the Emirates. “As Dubai Airport is a very busy transit airport, the contract means that we will reach a large section of the world’s travelling population.”

Measured in passenger volume Dubai International Airport ranks among the world’s largest. With 22 million passengers in 2004, it is also the busiest airport in the Middle East by far. The home of the Emirates Airline, Dubai is expected to handle in excess of 50 million passengers in 2010.

1.2 million portions per month
Lurpak is the Middle East’s leading butter brand accounting for a market share of approx. 64% in the UAE, Arla Foods’ second largest Middle Eastern market after Saudi Arabia.

”The contract illustrates Foodservice Middle East’s importance to our future business activities in the region,” explains Martin Jensen, Foodservice Marketing, Overseas Division, Middle East Region.
“Consumers should not only encounter our strong brands, such as Lurpak, in stores – there are other unexploited opportunities in the Middle East which we’ll be taking a closer look at.”

The new contract runs from January 1, 2005 to December 31, 2006 and comprises approximately 145 tons per year, i.e. around 1.2 million mini portions monthly.
Arla NFPC employs a workforce of 142.