Mark Zuckerberg's new puppy aka as 'Beast' has an been honored by getting a Facebook Page, it is a way to motivate Facebookers to be more comfortable to share about their pets and other interests as well as hobbies, even if it is unusual or weird, as long it doesn't disrespect or conflicts with any religion, society, ethnics, persons, etc.
It's all about popularity and fame for Facebook, its founders, the team, and last not the least Facebookers (the majority users).
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